It's wild-looking, frilly, feathery and, at first glance an unlikely money maker, but one London, Ont. based business is banking on the growing popularity of the maitake mushroom as the foundation of a North American business empire.
Shogun Maitake Canada set up shop in London about a year after company CEO Yoshinbu Odaira received an invitation from Joe Fontana while the former London mayor was on a trade mission to Japan.
"Right now we are preparing to sell," said Odaira, speaking through his translator and executive assistant Norimi Sakamoto. "Once we start selling, I'm pretty sure it's going to take off."
This maitake mushroom was grown in 100 days in an artificial environment meant to recreate the forests of Japan, where the wild fungus is prized by mushroom hunters. (Colin Butler/CBC News)
London, Ont.-based Shogun Maitake Canada hopes to bring an Asian delicacy to North America
Source: By Colin Butler, CBC News Posted: Sep 17, 2017 5:00 AM ET| Last Updated: Sep 17, 2017 5:00 AM ET